Award Edition 2024

AROMATA AWARD EDITION 2024

White whale by Christian Alori for Masque Milano is the winning fragrance of the Premio Aromata 2024. Salty ropes, olibanum, ambergris, osmanthus, iris and cedar wood are just some of the notes of this perfume inspired by Herman Melville's Moby Dick which has the power to transport one on the open sea, on Captain Ahab's Pequod

The public recognition instead went to "...Di Mezza Estate" by Edoardo Tacconi for Ateneo dell'Olfatto, whom artistic director is Claudio Calafiore. Here, the white mulberry, bergamot, narcissus, rose, violet, musk, among the many notes, guide us into William Shakespeare's dreamlike vision among the woods inhabited by fairies, with Oberon and Titania.

Thus ended the first edition of the Premio Aromata which took place in Rome from 16 to 18 May at Palazzo Cavallerini Lazzaroni, now home to the Spazio Sette bookshop. The initiative, sponsored by Roma Capitale, has turned the spotlight on this age-old art which is still little recognized, finally making Rome the protagonist of its rapidly expanding industry.

Over the course of the three days, the public, enthusiasts and experts were able to appreciate the perfumes displayed by 17 master perfumers, taking a truly imaginary journey guided by the olfactory strength of the fragrances and the evocative power of the literary texts. The chosen extraits, taken from works by international authors, could be read and listened to via a QR code in the interpretation of the actress and director Francesca Satta Flores.

The seventeen participants selected from among the artistic perfumery brands, Maître parfumeur and fragrance creators of this edition are: Christian Alori for Masque Milano with White Whale, inspired by Moby Dick by Herman Melville; Roberta Amato for Panosmia with Ameerat Al Naeim, inspired by The Travels by Ibn Battuta; Tanja Bochnig for April Aromatics with The Lotus rising, inspired by The Gold lotus by A.D. Dauphinais; Caterina Catalani with Core, inspired by The Triumph of Bacchus and Ariadne by Lorenzo de Medici; Angela Ciampagna for Angela Ciampagna High Artisan Perfumery with Virtus, inspired by Aristotle's Nicomachean Ethics; Lisbeth Jacobsen for Odor&Fumes with The Wax Child inspired by The Wax child by Olga Ravn; Made with Thesan, inspired by Profumo by Mariangela Lanzara; Maria Raffaella Monica with Atlantis, inspired by The Story of Maya by Lucinda Riley; Ouder Parfums with Ouder Nivalis, inspired by Alexis or The Treatise of the Vain Struggle by Marguerite Yourcenar; Grazia Poli with La Notte Bianca inspired by La notte bianca by Maria Sofia Palmieri; Giulia Riccardi for Ateneo dell'Olfatto with Eclissi, inspired by The Picture of Dorian Grey by Oscar Wilde; Vittoria Sancassani with Indigo inspired by The Flowers of Evil by Charles Baudelaire; Claudia Scattolini for Claudia Scattolini Extrait de Parfum with Meditation, inspired by The Old Man and the Sea by Ernest Hemingway; Edoardo Tacconi for Ateneo dell'Olfatto with ...Di Mezza Estate, inspired by A Midsummer Night's Dream by William Shahespeare; Then There with Dickens in Varanasi inspired by Great Expectations by Charles Dickens, Valentina Torino for Camomilla Torino with Riflesso dell’anima, inspired by Ascoltavo la pioggia by Alda Merini; Emma Vincent, Lush Fresh Handmade Cosmetics nose with Sappho inspired by Sappho's Hymn to Aphrodite.

The fragrances were judged by a jury made up of eleven international personalities: Giulia Brigliadori, Farotti's nose; Giovanni D'Agostinis, scientific director of the Kosmetica magazine and one of the founders of the Perfume School of the Accademia Tecniche Nuove; Mariaceleste Lombardo, nose of Moellhousen; Sarah McCartney, independent nose and creator of the 4160 Tuesdays brand; Giuseppe Squillace, one of the best-known international historians of ancient perfume and professor of Greek history at the University of Calabria; Edoardo Bertozzini, fourth generation owner of the Roman perfumery of the same name; Ann Bouterse, owner of Indigo Perfumery in Cleveland (Ohio) and a profound connoisseur of world artistic perfumery; Ilenia Alesse coordinator and teacher of Fashion Design at the Accademia Italiana; Alberto Ferrari, independent fragrance collector and evaluator; Francesca Pimpinelli, author of the novel “Ritratti Olfattivi”; Irene D'Intino, events manager of the SpazioSette bookshop, home of the first edition of the Premio Aromata.

During the three days, some free lectures were also held by the nose Claudia Scattolini, Professor Giuseppe Squillace and Alberto Ferrari who fascinated the public by revealing the world of olfactory families, the history of perfume in antiquity, the world of raw materials and that of private collections.

Closing the Premio Aromata 2024 was the Greek lyra musician, Rosa Fragorapti, who performed the Hymn of Mesomedes of Isis, studied and arranged by the Spanish conductor Felipe Aguirre and taken from the Lotos Lab reconstructive archeology project. Th musician was presented by Petronilla Liucci, CEO founder of La Pelagia with the natural identity perfume brand “Aromaticae Formulae La Pelagia”.